Our digital marketing services are custom built to suit your business’ needs and include both SEM (search engine marketing) and SMM (social media marketing) strategies. Together, these two services are the most popular forms of online advertising because they return the fastest results and an easily measurable ROI, whereas SEO can take months to see results and is more difficult to evaluate.
Within these two types, there are two main models of advertising; PPC (pay-per-click), in which your ad competes in an auction for digital advertising space based on keyword price biding and is charged for the amount of clicks received, and PPI (pay-per-impression), which is keyword targeted and charged based on the amount of times an advertisement is viewed rather than it’s clicks. Both can be very prolific strategies for online lead generation. Knowing which strategy and model is right for your business is where we come in.